Felix Baumgartner (co-founder and master watchmaker) and Martin Frei (co-founder and chief designer) first met in 1995 to discuss developing a watch. The young men were united by their common passion for measuring and portraying time. A long discussion, a sharing of philosophies and dreams, culminated in a decision to create their own vision of time.
They founded URWERK in 1997 and presented their first timepiece with the AHCI at Baselworld that same year.