About us

The family business began in Geneva, Switzerland more than a decade ago. Started originally by two brothers, “K2 Luxury” – which is derived by the family name of the founders – is built on the ethos of providing an impeccable service, efficiency and best price in the luxury watches industry.

Since its beginnings, it has now grown to include the two younger brothers. Originally born and raised in Geneva, they speak many languages English, French, German, Hindi, Italian and Urdu. “We are proud to have sold hundreds of watches so far to many satisfied customers”.

It all began with references from their delighted customers, which helped them to grow and expand internationally to where they are today. Due to their popularity, they have now decided to launch their online presence in order to meet the rising expectations of their loyal clientele. “You can request any brand or model of a watch, even limited editions, sold-out items, and we will do our utmost to find it at the best prices!” They aim to provide one of the largest catalogues of watch brands available.

Even if a brand or a model you desire is not on their list, do not hesitate to fill out the (request form). They will endeavor to source out your desired watch. ‘K2 Luxury’ specializes in only brand new watches. With all original documentation and packaging, as well as a two to five year international warranty. Depending on the value of the watch they will fly personally to hand deliver you at the most competitive price.  They can therefore provide YOU with the best service in the industry.

– The ‘K2 Luxury’ Team


Kindly have a look at the (Frequently Asked Questions) page for more detailed information about K2 Luxury and their business model.

Being “watch freaks” before anything else, do not hesitate to drop them an email to discuss any watch related subject.

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