• Geneva
  • Dubai
  • Hong Kong

About us

The family business began in Geneva, Switzerland more than a decade ago. Started originally by two brothers, “K2 Luxury” – which is derived by the family name of the founders – is built on the ethos of providing an unparalleled service, efficiency and fair price in the luxury watches industry.

Since its beginnings, it has now grown to include the two younger brothers. Originally born and raised in Geneva, they speak many languages English, French, German, Hindi, Italian and Urdu. “We are proud to have sold thousands of watches so far to many satisfied customers”.

It all began with references from their delighted customers, among them distinguished members of Middle Eastern royal families, which helped us grow and expand internationally to where we are today. Due to our success, we have now presence in almost each continent in order to meet the rising expectations of our loyal clientele. “You can request any brand or model of a watch, even limited editions, sold-out items, and we will do our utmost to find it.”  Our aim is to share our passion for watches by sourcing any dream model for our trusted customers.

Even if a brand or a model you desire is not shown online, do not hesitate to fill out the (request form). We will endeavor to source out your desired watch. ‘K2 Luxury’ specializes mostly in brand new watches. With all original documentation and packaging, as well as an international warranty.  Depending on the value of the watch we will fly personally to hand deliver you.  We can therefore provide YOU an unforgettable experience.

– The ‘K2 Luxury’ Team


Kindly have a look at the (Frequently Asked Questions) page for more detailed information about K2 Luxury and their business model.

Being “watch freaks” before anything else, do not hesitate to drop them an email to discuss any watch related subject.

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