Founded in 1860 by Edouard Heuer in Saint-Imier, Switzerland, TAG Heuer has established itself as a leading luxury watch brand synonymous with precision, innovation, and sports. With a rich heritage in timekeeping, the brand has continuously pushed boundaries to achieve perfection. Known for its avant-garde designs, TAG Heuer has been at the forefront of numerous technological advancements in watchmaking. Their iconic chronographs, driven by an unyielding passion for motor racing, embody the spirit of performance and audacity. From the iconic Carrera to the pioneering Monaco, TAG Heuer’s timepieces are not just watches; they are a bold statement of precision and style.