Chopard is a Swiss watchmaker and jewellery maker founded in 1860 in Sonvilier by Louis-Ulysse Chopard originally known for making ladies’ watches and pocket watches. In 1963, Chopard was sold to Karl Scheufele, a watchmaker from Pforzheim, Germany. The Scheufele family have owned the company up to the present day. The company is headquartered in Geneva and has a site in Fleurier, Canton of Neuchâtel that manufactures watch movements.