It is bold, it is eccentric, and it is crashed “if one goes by the legend”, revealed in 1967, the myth says it was inspired by a timepiece that survived a car crash – therefore the name « Crash ».
Actually the first impression is the resemblance with « The Persistence of Memory », the melting clocks from Salvador Dali.

Cartier is known for being the creator of trends, finding inspiration from highly unusual places. And it is perhaps most evident in the unique and unequivocal design of the Cartier Crash. Expressions like unorthodox and asymmetrical are an understatement when it comes to this case design.

This unusual case was first introduced in 1967 and has since been a controversial topic about its origins. The asymmetry of the case appears almost as if Cartier had taken an oval and completely crashed it. It is trendy, but not associated with a particular era. It is the definition of non-conformism and creative freedom. It is today, one of the most sought after and highly collectible timepieces.