Description

The Rolex Perpetual 1908 collection, first introduced in 2023, marked a new chapter for Rolex in the realm of classic dress watches. the collection has been elevated with the addition of a luxurious platinum version, the Perpetual 1908 Ref. 52506. This model replaces the discontinued Cellini line, offering a refined and modern take on timeless elegance.

The 39 mm case, crafted from 950 platinum, exudes a distinctive glow that only platinum can achieve. This is complemented by an ice-blue guilloché dial with a rice-grain motif, setting it apart from the smooth white or black dials of last year’s gold-cased models. The fluted bezel adds a touch of sophistication, while the dial is completed with sword-shaped minute and open-tipped hour hands, a small seconds subdial with a circular brushed finish, and a Railroad-style seconds track. The clean, no-date design underscores the watch’s minimalist elegance.

Powering the Perpetual 1908 is the Rolex calibre 7140, a self-winding movement with a 66-hour power reserve. The movement is visible through the open caseback, showcasing Rolex’s commitment to both precision and craftsmanship. The platinum case and intricate details of the dial are paired with a choice of brown or black alligator leather straps, each featuring a dark green lining for a subtle yet distinctive touch.

The Perpetual 1908 Ref. 52506 embodies Rolex’s dedication to innovation and luxury, blending traditional craftsmanship with modern design. This platinum edition elevates the collection to new heights, offering a sophisticated timepiece that is as timeless as it is contemporary.

Rolex – bio

Founded in 1905 by Hans Wilsdorf and Alfred Davis in London, initially as Wilsdorf & Davis Ltd. Renamed Rolex by 1908 and moved its base of operations to Geneva, Switzerland in 1919.  Their success is due to their innovation namely the legendary “Oyster” case – first water resistant watch and their extremely reliable movements.
The most famous models are Datejust, Day-Date, Daytona, Explorer, GMT-Master, Submariner and many more.
The company is owned by the Hans Wilsdorf Foundation, a family private trust.
One story, never confirmed by Wilsdorf, recounts that the name came from the French words “horlogerie exquise”‘è, meaning “exquisite clockwork”.