Rolex – bio

Founded in 1905 by Hans Wilsdorf and Alfred Davis in London, initially as Wilsdorf & Davis Ltd. Renamed Rolex by 1908 and moved its base of operations to Geneva, Switzerland in 1919.  Their success is due to their innovation namely the legendary “Oyster” case – first water resistant watch and their extremely reliable movements.
The most famous models are Datejust, Day-Date, Daytona, Explorer, GMT-Master, Submariner and many more.
The company is owned by the Hans Wilsdorf Foundation, a family private trust.
One story, never confirmed by Wilsdorf, recounts that the name came from the French words “horlogerie exquise”‘è, meaning “exquisite clockwork”.