Daytona Cosmograph 11659912SA

  • Collection: Cosmograph Daytona
  • Model reference: 11659912SA
  • Case/Size: White gold, 40mm
  • Dial: Diamond paved dial
  • Movement: Automatic winding
  • Functions: Chronograph, Tachymeter
  • Specificity: Bezel, dial set with Diamonds
  • Condition: Brand new with partial stickers
  • Price: Upon Request


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The Daytona story began like a love story with racecar drivers, one of the most successful drivers used to wear Rolex watches was Sir Malcom Campbell who set many speed records in Europe and in a Florida city called Daytona Beach, he attracted the attention of Rolex and became their ambassador.

In 1955 version, the Reference 6234, was labeled the “Rolex Chronograph” a pre-Daytona model.
The birth, in 1963 the Rolex Chronograph reference 6239 with a tachometer scale engrave on the bezel to enhance readability of the dial was released, incredibly the initial name Rolex used was “Le Mans”, another famous racetrack based in France.  It’s only by 1965 that the *Daytona* name started to be printed on the dial of the 6239.

Surprisingly the Daytona wasn’t a success back then, despite celebrities like Paul Newman endorsing it. Eventually the model became popular and a more modern version was released in 1988 using an automatic Zenith “El Primero” modified movement, the reference 16520 (steel), reference 16523 (in steel and gold) and reference 16528 (in yellow gold).  Main difference was the case size of 40mm, 3mm bigger than its predecessor and the adoption of a sapphire crystal to replace the Plexiglas.  The limited supply helped the watch achieve a cult status.

By 2000, Rolex started to use an in-house movement on the new 116500 series, it remained the most sought after model.


Rolex stand for quality and expertise in whatever they do. And a gem-set Daytona demonstrates the brands expertise in the area of precious metals and gem-setting. There are some truly rare Daytonas, with unique dials / bezel combinations, which are often heard but (mostly) never seen. The present reference 11659912SA is definitely one of them.

The 40mm 18-carat white gold case is set with 48 brilliant-cut diamond end links, and the bezel of this iconic sports timepiece is adorned by 48 baguette-cut diamonds along with 12 sapphire hour-markers – hence the “12SA”.
With a diamond-paved dial to go along in harmony with the gem-set bezel, this dazzling piece is sure to get noticed. The dial’s blue enamel roman numerals are also perfectly aligned with the matching sapphire hour-markers.
This extremely rare and gorgeous beauty comes on a blue alligator strap matching both the dial and bezel, complete with a white gold Rolex deployant clasp.



Rolex – bio

Founded in 1905 by Hans Wilsdorf and Alfred Davis in London, initially as Wilsdorf & Davis Ltd. Renamed Rolex by 1908 and moved its base of operations to Geneva, Switzerland in 1919.  Their success is due to their innovation namely the legendary “Oyster” case – first water resistant watch and their extremely reliable movements.
The most famous models are Datejust, Day-Date, Daytona, Explorer, GMT-Master, Submariner and many more.
The company is owned by the Hans Wilsdorf Foundation, a family private trust.
One story, never confirmed by Wilsdorf, recounts that the name came from the French words “horlogerie exquise”‘è, meaning “exquisite clockwork”.

Additional information


Accompanied by Rolex Guarantee card, green card holder, product literature, presentation box and outer packaging.