Serpenti – 101956 SPP35D2GDG.2T

  • Collection: Serpenti
  • Model reference: 101956 SPP35D2GDG.2T
  • Case/Size: Rose gold, 35mm
  • Dial: Diamond paved
  • Movement: Quartz
  • Functions: Hours, minutes
  • Specificity: crown set with a cabochon-cut pink rubellite

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Description

 

Bulgari – Bio

Bulgari was founded in Rome, Italy in 1884 by a Greek silversmith named Sotirios Voulgaris. Bulgari is the phonetic version of his surname. The store at Via Condotti, 10 which was opened in 1905, is still today the point of reference of all the Bulgari stores in the world.

The brand is well-known for high-jewelry, and has also been producing watches since the 1920s. But their watches gained momentum in the 1940s when the Serpenti collection was introduced. The first serially produced men’s watch was the BVLGARI BVLGARI introduced in 1977, designed by the legendary Gerald Genta.
Following the success of the BVLGARI BVLGARI, in 1980 the brand created a watch business unit and in 1982 the Bulgari Time S.A. company in Neuchâtel, Switzerland. Several collections later, to further strengthen their watch portfolio, the brand acquired Daniel Roth and Gerald Genta brands. The brand has not only been capitalizing on the designs, but also setting new benchmarks in watchmaking by introducing the record-breaking ultra-thin movements and cases within their Octo Finissimo collection.